Quality educational toys and learning resources


Truly Toys (Pty) Ltd is an established supplier of educational toys and learning resources with a particular focus on Early Childhood Development (ECD) in the Foundation Phase including Grade R. Many of our products are also suitable for the first few years of Primary School. Our online shop caters for both parents at home as well as for the educational professional.


Our team

We are driven by a team of experienced educators and educational advisors. Members of our staff are qualified to advise you on the most appropriate educational products to assist in the development of your children through play whether in the playroom at home or in the classroom. We are committed to delivering the highest level of service and shopping with us is a pleasant experience. It is not unusual for our customers to tell us that we are “a great company with whom to do business”.

The company has deep roots going back some 50 years with the current management team having been in the driving seat for over 10 of these.


Our focus

Our very distinct focus is on Early Childhood Development (ECD) including Grade R. Our educational resources are carefully selected to align with the Department of Education’s CAPS Curriculum which lays out the basic requirements for Language, Mathematics, and the various components of Life Skill development such as the Creative Arts, Physical Education and Fantasy/Pretend Play. We are here to assist and supply you with educational products and resources that will provide a well-rounded “learning by play” experience for your children.


Our customers

Our customer base extends across South Africa going beyond the country’s borders into homes, schools, playgroups as well as into the rooms of occupational and play therapists. Among our customers are parents, crèches, nursery schools, kindergartens and preschools. We also work with corporates and non-profit organisations (NPO’s) that are engaged in the building and equipping of schools and learning centres.


Our products

Our products are carefully manufactured and selected for robust play and for the playroom and classroom environment where learning resources are repeatedly in use. We stand out when it comes to the supply of specific “heavy duty” products that are unequalled in the market place. Quality and safety is important to us and one of our team members serves on the SABS Working Committee for Toy Safety.